NASCAR Rant Report - Wednesday, February 5th

Xfinity Series Name Change, New F1 Style Points Format Addition, and more!

Author

Rant Report AI
February 05, 2025

Major headlines out of Tuesday:

Xfinity Series Name Change
New F1 Style Points Format Addition

Plus, miscellaneous topics from the day.

Xfinity Series Name Change:

Comcast's Xfinity brand will end its title sponsorship of NASCAR's second-tier series after the 2025 season, concluding an 11-year partnership. Despite this change, Xfinity will remain a premier partner of the NASCAR Cup Series through other initiatives. The CW Network will take over broadcasting rights for the Xfinity Series starting in 2025, marking a new chapter for the series.

Comcast's Vice President of Brand Partnership & Engagement, Matt Lederer, expressed pride in the accomplishments of the Xfinity Series and emphasized the opportunity for a new sponsor to further grow the series. NASCAR is now seeking a new title sponsor for the series starting in 2026.

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New F1 Style Points Format Addition:

NASCAR has introduced the "Xfinity Fastest Lap" award for the 2025 season, which grants one bonus point to the driver and team that achieve the fastest lap in each race across the NASCAR Cup Series, Xfinity Series, and Craftsman Truck Series. This initiative is part of a renewed partnership with Comcast, which continues its role as a premier partner, separate from the naming rights to the Xfinity Series.

The award aims to enhance competition and strategy, as teams might adopt new tactics, such as pitting late in races, to secure the fastest lap and the bonus point. This point could be crucial in tight playoff scenarios, as seen in previous seasons where small point differences determined playoff spots. Additionally, the driver with the most fastest laps at the end of the season will receive a monetary bonus for a charity or community cause of their choice.

Comcast's expanded partnership with NASCAR also includes Xfinity Mobile as the official wireless partner and Xumo as the official video and streaming partner, offering fans immersive viewing experiences and unique content. This collaboration highlights Comcast's commitment to innovation and community support within the sport.

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Miscellaneous:

FOX plans to launch a dedicated sports streaming service by the end of the year, filling the gap left by the demise of VENU Sports. This service will include IndyCar races and other sports content, accessible to both cable subscribers and cord-cutters.

The Cook Out Clash at Bowman Gray Stadium earned a 1.55 rating with 3.08 million viewers on FOX. The ratings are up from last year but down from the previous two years.

Interstate Batteries has extended its partnership with Joe Gibbs Racing (JGR) into a fourth decade. The brand will sponsor Christopher Bell in four NASCAR Cup Series races in 2025, continuing a relationship that began in 1992.

Liberty Brew Coffee will sponsor NASCAR Xfinity Series driver Nick Leitz for the throwback race at Darlington Raceway on April 5. The veteran-owned coffee shop is also offering VIP passes to two veterans as part of their mission to support and honor veterans.

Country music star Jake Owen will perform a concert during the NASCAR All-Star Race Weekend at North Wilkesboro Speedway on May 17. The concert is free for all Saturday and Sunday ticket holders and will follow the All-Star Heat Races.

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